Background: I created visual assets for a multi-platform social campaign spearheaded by Full Frontal with Samantha Bee on TBS. The premise of the campaign was to ask celebrities and politicians to bring awareness on July 1, 2020, National Postal Workers Day by tweeting at Steve Mnuchin to give the post office adequate funding and use the hashtag #MailedIt. For every tweet with that hashtag, Full Frontal bought a stamp to support USPS.
Approach: In this Kitschy graphic, I tried to channel the expressive and illustrative nature of stamps to communicate the link between USPS and democracy.
Results: This graphic was shared on social platforms by notable people like: Cher, Stacey Abrams, Tan France, Gloria Steinem and many more.
September 22, 2020